CASE STUDY

5 year strategy assessment

An independent production and distribution company asked Redshift to review and refine its five-year growth strategy.

Redshift analysed five years of granular transaction data to provide a detailed understanding of the sources of profitability and how these sources had evolved over time. We assessed the changing landscape of the production market and offered recommendations for how the client could adapt its existing content portfolio, its investment and distribution strategy to maintain and improve its market position.

Our work allowed the client to focus its investment much more tightly on programming that will yield the highest return and to identify and target customer segments which will sustain the business through the rapid changes of the OTT era.

Support for sports media specialist acquisition

A European broadcaster was considering the purchase of a majority stake in a digital sports media company and required an independent assessment. Redshift conducted a strategic analysis of the sports media market and the target company, looking at the potential future value that could be created in combination with the client, the risk factors and […]

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The UK Television Landscape Report for BARB

Redshift has undertaken a multi-year rolling data analysis project involving the production of a quarterly UK Television Landscape Report for BARB. The Broadcasters’ Audience Research Board (BARB) are responsible for delivering the official viewing figures for UK television audiences, commissioning research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing […]

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5 year strategy assessment

An independent production and distribution company needed to refine its five-year growth strategy.

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