Asian mobile operator: 2.1GHz and 1.8GHz auction support
Redshift supported a leading Asian operator for the 2.1GHz and 1.8GHz spectrum auction. The auction used a new 2-phase bidding procedure and Simultaneous Multi-Round Ascending (SMRA) rules. Our work included a 2-stage spectrum valuation model, detailed bidding strategies, auction support with customized auction tools, and multiple rounds of mock auction tests and analyses. As a result of our work the client successfully bid and won the spectrum they wanted with their target highest ROI.
The 2-stage spectrum valuation model included a base case market demand financial model and a spectrum holding and capex model. The project team utilized the real base station loading data to calculate and simulate the value of hundreds of potential spectrum holding options for the client and its competitors with programming tools.