CASE STUDY

Asian mobile operator: 2.1GHz and 1.8GHz auction support

Redshift supported a leading Asian operator for the 2.1GHz and 1.8GHz spectrum auction. The auction used a new 2-phase bidding procedure and Simultaneous Multi-Round Ascending (SMRA) rules. Our work included a 2-stage spectrum valuation model, detailed bidding strategies, auction support with customized auction tools, and multiple rounds of mock auction tests and analyses. As a result of our work the client successfully bid and won the spectrum they wanted with their target highest ROI.

The 2-stage spectrum valuation model included a base case market demand financial model and a spectrum holding and capex model. The project team utilized the real base station loading data to calculate and simulate the value of hundreds of potential spectrum holding options for the client and its competitors with programming tools.

Case Studies

SERVICES

INDUSTRIES

The First Creative Industries Review

We were invited by the Minister of Culture, Media and Sports to undertake the first ever analytical review of the Creative Industries and to sit on the Government’s Creative Industries Board alongside Sir Paul Smith, Lord Puttnam, Richard Branson amongst others.

Asian mobile operator: 2.1GHz and 1.8GHz auction support

Redshift supported a leading Asian operator for the 2.1GHz and 1.8GHz spectrum auction. The auction used a new 2-phase bidding procedure and Simultaneous Multi-Round Ascending (SMRA) rules.

Smart contracts: Blockchain

Redshift has already worked for several clients on Blockchain, analysing the growing market for Smart Contracts and the deployment of cryptocurrencies, the emergence of the Blockchain infrastructure and the nodes/networks and storage capacity for decentralised databases.

Future market landscape assessment

For a major sport rights owner, Redshift was asked to consider how today’s rapid changes in the way media and entertainment are being consumed, might affect the wider sports market in the future. Redshift used industry interviews and their sector experience to outline the critical issues that will govern sports distribution over the next five […]

Viewing forecast for major UK broadcaster

A UK broadcaster wanted to understand how their viewing share might evolve over a five-year period. Redshift constructed a model which demonstrated how their viewing share could evolve across multiple screens and different content types. The model produced forecasts for multiple scenarios, dependent on the possible external structural forces driving change and the broadcaster’s editorial […]

The UK Television Landscape Report for BARB

Redshift has undertaken a multi-year rolling data analysis project involving the production of a quarterly UK Television Landscape Report for BARB. The Broadcasters’ Audience Research Board (BARB) are responsible for delivering the official viewing figures for UK television audiences, commissioning research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing […]

Auction design for a major broadcaster

A national broadcaster needed help developing an auction strategy for the sale of premium content advertising slots for a high profile show with particularly high ratings.

Production market assessment

A leading independent production company wanted to understand the potential commercial and growth opportunities in selected international markets for its wide range of content, from dramas to factual and sport.

Winning preferred radio spectrum

A multinational mobile operator wanted help securing the right of the use to a particular radio spectrum band that was occupied by another mobile player.

Radio spectrum bidding

In Asia, Redshift has collaborated with academic researchers to develop more sophisticated tools to assess the factual and counterfactual revenue, capex and opex forecasts for the new LTE 1800/2100 MHz bands across a very large number of different potential spectrum options.

Towers roll-up

Redshift is working on a roll-up strategy to acquire more towers and to aggregate them into a more streamlined and faster growing company exploiting the 45% mobile data traffic growth in its target market.

Towers – strategy workshop

A leading Asian TowerCo wanted to understand how connectivity and associated technologies were evolving, and the implications these changes would have for their business model.

Mobile scenario forecasting

An Asian mobile operator wanted to inform its long-term business plan by understanding the value creation possible under different strategic scenarios.

Multi-play strategy for major Asian telco

Redshift helped a major Asian telco understand how global operators develop multi-play mobile/TV bundle strategies and the business value proposition that these bundles offer. Redshift created a strategic business plan for the implementation of multi-play bundles within the target markets.

Asset review for global telecoms player

Redshift conducted a multi-phase strategic review of the digital assets, including pay television, content and distribution networks, for a global telecoms service provider.

Content and OTT on fixed networks

A major UK telecoms provider wanted to develop its portfolio of services directed at professional media clients.

A rural broadband investment

A rural broadband service provider wanted to re-evaluate its existing business plan and secure funding to expand its network using an innovative approach to wireless distribution.

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