CASE STUDY

Auction design for a major broadcaster

A national broadcaster needed help developing an auction strategy for the sale of premium content advertising slots for a high profile show with particularly high ratings.

We worked with the client to design an auction structure and process that considered the number and range of advertisers, the quality of the advertisement, the proportion of auctioned airtime and the auction’s transparency. Our work allows the broadcaster to maximise the potential sale value of its advertising and sponsorship of this television show.

Case Studies

SERVICES

INDUSTRIES

Support for sports media specialist acquisition

A European broadcaster was considering the purchase of a majority stake in a digital sports media company and required an independent assessment. Redshift conducted a strategic analysis of the sports media market and the target company, looking at the potential future value that could be created in combination with the client, the risk factors and […]

The UK Television Landscape Report for BARB

Redshift has undertaken a multi-year rolling data analysis project involving the production of a quarterly UK Television Landscape Report for BARB. The Broadcasters’ Audience Research Board (BARB) are responsible for delivering the official viewing figures for UK television audiences, commissioning research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing […]

Auction design for a major broadcaster

A national broadcaster needed help developing an auction strategy for the sale of premium content advertising slots for a high profile show with particularly high ratings.

Production market assessment

A leading independent production company wanted to understand the potential commercial and growth opportunities in selected international markets for its wide range of content, from dramas to factual and sport.

5 year strategy assessment

An independent production and distribution company needed to refine its five-year growth strategy.