Case Studies

The First Creative Industries Review

We were invited by the Minister of Culture, Media and Sports to undertake the first ever analytical review of the Creative Industries and to sit on the Government’s Creative Industries Board alongside Sir Paul Smith, Lord Puttnam, Richard Branson amongst others.

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Asian mobile operator: 2.1GHz and 1.8GHz auction support

Redshift supported a leading Asian operator for the 2.1GHz and 1.8GHz spectrum auction.  The auction used a new 2-phase bidding procedure and Simultaneous Multi-Round Ascending (SMRA) rules. 

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Commercial DD: international eCommerce cosmetics business

For a regional conglomerate in Asia, Redshift has conducted a commercial due diligence of an international eCommerce cosmetics business.

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Commercial DD: Telco events and publications business

For one of Europe’s largest events, business and financial publishers Redshift conducted a strategic due diligence of a telecoms-based events and publications business.

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Global drama platform – Atrium

For the former head of Sony, Sir Howard Stringer, Redshift has prepared the financial investment and business plan for Atrium TV, a new global drama production, commissioning and distribution company.

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Growth strategy for leading football federation

For one of the world’s largest football associations, Redshift carried out an in-depth analysis and more than 400 interviews, quantifying the size and scale of grass roots activities, the country-wide league structure and the school, national and club training academies and the proportion of national versus foreign players playing in the top divisions. The association […]

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Content strategy for mobile operator

Redshift was asked by a leading European operator to assess how to extend and differentiate their existing mobile and TV content offering.

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Smart contracts: Blockchain

Redshift has already worked for several clients on Blockchain, analysing the growing market for Smart Contracts and the deployment of cryptocurrencies, the emergence of the Blockchain infrastructure and the nodes/networks and storage capacity for decentralised databases.

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Smart street furniture

Across Europe and Africa, Redshift is analysing for two very different clients, how street furniture such as solar lamps and digital pedestrian walkways can generate renewable energy and be added to multi-cell and multi-layer small cells, using advanced 4G and 5G micromesh LTE networks.

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Future market landscape assessment

For a major sport rights owner, Redshift was asked to consider how today’s rapid changes in the way media and entertainment are being consumed, might affect the wider sports market in the future.  Redshift used industry interviews and their sector experience to outline the critical issues that will govern sports distribution over the next five […]

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Sports rights evaluation

With the approaching sale of their broadcasting rights, a sporting association needed to adapt their negotiating stance to cope with new and evolving distribution opportunities.

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Support for multi-national towers company acquisition

A private equity firm was looking to acquire a multinational TowerCo. Our team analysed the connectivity infrastructure markets within the TowerCo’s regional footprint, identifying future growth opportunities, risks and key competitors. We used modelling techniques to validate financial forecasts and the future growth of the target. Our work identified the target as a strong growth […]

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Support for sports media specialist acquisition

A European broadcaster was considering the purchase of a majority stake in a digital sports media company and required an independent assessment. Redshift conducted a strategic analysis of the sports media market and the target company, looking at the potential future value that could be created in combination with the client, the risk factors and […]

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Viewing forecast for major UK broadcaster

A UK  broadcaster wanted to understand how their viewing share might evolve over a five-year period. Redshift constructed a model which demonstrated how their viewing share could evolve across multiple screens and different content types. The model produced forecasts for multiple scenarios, dependent on the possible external structural forces driving change and the broadcaster’s editorial […]

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Smart energy

Redshift is currently working on several smart energy projects, one involving geo-thermal power and the other using renewables to create solar lamps, other solar powered mobile towers and solar micromesh networks.

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Smart stadia

Redshift worked on a smart sports stadia project for an IoT cloud based digital mapping group.

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Smart cars

Redshift is working across several projects relating to smart cars and smart cities. One smart cars project in Asia involves forecasting electric cars, battery charging, in-car data analytics and data requirements for satellites to deliver data and video entertainment into electric connected cars at ultrafast speeds.

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Mobile IoT economic assessment

An international telecoms organisation wanted to assess the economic impacts of mobile IoT deployment under a range of technical scenarios.

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TV platform data strategy

A TV platform wanted to understand how the collection of data from its set top boxes should feature in its technology roadmap.

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The UK Television Landscape Report for BARB

Redshift has undertaken a multi-year rolling data analysis project involving the production of a quarterly UK Television Landscape Report for BARB. The Broadcasters’ Audience Research Board (BARB) are responsible for delivering the official viewing figures for UK television audiences, commissioning research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing […]

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Auction design for a major broadcaster

A national broadcaster needed help developing an auction strategy for the sale of premium content advertising slots for a high profile show with particularly high ratings.

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Support for investment fund for film

A UK entertainment legend wanted to create a $200m investment fund to develop its family entertainment and music themed film projects.

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Production market assessment

A leading independent production company wanted to understand the potential commercial and growth opportunities in selected international markets for its wide range of content, from dramas to factual and sport.

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5 year strategy assessment

An independent production and distribution company needed to refine its five-year growth strategy.

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Winning preferred radio spectrum

A multinational mobile operator wanted help securing the right of the use to a particular radio spectrum band that was occupied by another mobile player.

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Radio spectrum bidding

In Asia, Redshift has collaborated with academic researchers to develop more sophisticated tools to assess the factual and counterfactual revenue, capex and opex forecasts for the new LTE 1800/2100 MHz bands across a very large number of different potential spectrum options.

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Towers roll-up

Redshift is working on a roll-up strategy to acquire more towers and to aggregate them into a more streamlined and faster growing company exploiting the 45% mobile data traffic growth in its target market.

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Towers – strategy workshop

A leading Asian TowerCo wanted to understand how connectivity and associated technologies were evolving, and the implications these changes would have for their business model.

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Mobile scenario forecasting

An Asian mobile operator wanted to inform its long-term business plan by understanding the value creation possible under different strategic scenarios.

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Multi-play strategy for major Asian telco

Redshift helped a major Asian telco understand how global operators develop multi-play mobile/TV bundle strategies and the business value proposition that these bundles offer. Redshift created a strategic business plan for the implementation of multi-play bundles within the target markets.

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Asset review for global telecoms player

Redshift conducted a multi-phase strategic review of the digital assets, including pay television, content and distribution networks, for a global telecoms service provider.

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Content and OTT on fixed networks

A major UK telecoms provider wanted to develop its portfolio of services directed at professional media clients.

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Support of super-fast network components acquisition

A leading Chinese investment firm looking to expand their portfolio was considering the purchase of a specialist technology company.

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Portfolio diversification

A B2B intelligence and services firm needed assistance identifying, prioritising and assessing potential growth opportunities.

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A rural broadband investment

A rural broadband service provider wanted to re-evaluate its existing business plan and secure funding to expand its network using an innovative approach to wireless distribution.

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Fibre to the home launch and roll-out

Redshift is working for a major Asian telecoms company to support the development and expansion of a new wholesale fibre to the home (FTTH) network.

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