Commercial DD: international eCommerce cosmetics business
For a regional conglomerate in Asia, Redshift has conducted a commercial due diligence of an international eCommerce cosmetics business.
We depicted its capabilities and weaknesses in daily operations and in crisis management by assessing its past performance in product portfolio, procurement capability, pricing strategy and its competitive landscape across 14 countries. The financial projections were validated via gap analysis in user acquisition, marketing spending and cost control. The client successfully acquired the target company by referring to our analysis and deliverables.