Redshift has developed a broad range of entertainment and content clients, including a number of the world’s leading production companies, broadcasters, publishers, sports associations and music legends.
The traditional TV platforms, whether they are terrestrial, satellite, cable or IP delivered television, are facing challenges from every quarter. New OTT business models, free long form television on social media platforms and new mobile content all threaten to undermine traditional media delivery. Every month Redshift analyses all the platform and device access data for BARB from the Establishment Survey and creates strategic reports for CEOs and decision makers on topics such as “What’s in a Platform”, “Demographics: The state of the Nation”, “The Millennials – A Breed Apart”, connectivity, games consoles, second TV sets and TV landscape trackers, all using big data analysis and R coding.
Equally, we review how Netflix is expanding globally, affecting TV viewing and device usage and we track and monitor actual data and create our own in-house forecasts that are used by the television broadcasters to analyse competing platforms and by regulators and government departments.
Our projects range across:
A European broadcaster was considering the purchase of a majority stake in a digital sports media company and required an independent assessment. Redshift conducted a strategic analysis of the sports media market and the target company, looking at the potential future value that could be created in combination with the client, the risk factors and […]READ MORE
Redshift has undertaken a multi-year rolling data analysis project involving the production of a quarterly UK Television Landscape Report for BARB. The Broadcasters’ Audience Research Board (BARB) are responsible for delivering the official viewing figures for UK television audiences, commissioning research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing […]READ MORE
A national broadcaster needed help developing an auction strategy for the sale of premium content advertising slots for a high profile show with particularly high ratings.READ MORE