Content strategy for mobile operator
Many operators, such as AT&T, are considering new content strategies to enhance revenue growth and to engage more effectively with their customers. Redshift was asked by a leading European operator to assess how to extend and differentiate their existing mobile and TV content offering. Redshift highlighted the strategic and commercial rationale for entering the content market, assisted in developing the market entry strategy and identified key partners with whom entry could be more easily facilitated. Through our assistance, the MNO was able to significantly strengthen their consumer appeal.