CASE STUDY

Content strategy for mobile operatpr

Many operators, such as AT&T, are considering new content strategies to enhance revenue growth and to engage more effectively with their customers. Redshift was asked by a leading European operator to assess how to extend and differentiate their existing mobile and TV content offering. Redshift highlighted the strategic and commercial rationale for entering the content market, assisted in developing the market entry strategy and identified key partners with whom entry could be more easily facilitated. Through our assistance, the MNO was able to significantly strengthen their consumer appeal.

Global drama platform – Atrium

For the former head of Sony, Howard Stringer, Redshift has prepared the financial investment and business plan for Atrium, a new global drama production, platform and distribution company.

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Growth strategy for leading football federation

For one of the world’s largest football associations, Redshift carried out an in-depth analysis and more than 400 interviews, quantifying the size and scale of grass roots activities, the country-wide league structure and the school, national and club training academies and the proportion of national versus foreign players playing in the top divisions. The association […]

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Content strategy for mobile operatpr

Redshift was asked by a leading European operator to assess how to extend and differentiate their existing mobile and TV content offering.

READ MORE
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