CASE STUDY

Multi-play strategy for major Asian telco

Redshift helped a major Asian telco understand how global operators develop multi-play mobile/TV bundle strategies and the business value proposition that these bundles offer. Redshift created a strategic business plan for the implementation of multi-play bundles within the target markets.

As part of the project, we undertook data analysis matching millions of subscriber addresses across mobile and cable subscriptions. Understanding the overlap between the two sets of customers allowed us to use a detailed segmentation to review the complete portfolio of products and services and define a tiered multi-play strategy and implementation plan.

 

 

Smart contracts: Blockchain

Redshift has already worked for several clients on Blockchain, analysing the growing market for Smart Contracts and the deployment of cryptocurrencies, the emergence of the Blockchain infrastructure and the nodes/networks and storage capacity for decentralised databases.

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Future market landscape assessment

For a major sport rights owner, Redshift was asked to consider how today’s rapid changes in the way media and entertainment are being consumed might affect the wider sports market in the future. Redshift used industry interviews and their sector experience to outline the critical issues that will govern sports distribution over the next five […]

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Viewing forecast for major UK broadcaster

A UK  broadcaster wanted to understand how their viewing share might evolve over a five-year period. Redshift constructed a model which demonstrated how their viewing share could evolve across multiple screens and different content types. The model produced forecasts for multiple scenarios, dependent on the possible external structural forces driving change and the broadcaster’s editorial […]

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