Multi-play strategy for major Asian telco
Redshift helped a major Asian telco understand how global operators develop multi-play mobile/TV bundle strategies and the business value proposition that these bundles offer. Redshift created a strategic business plan for the implementation of multi-play bundles within the target markets.
As part of the project, we undertook data analysis matching millions of subscriber addresses across mobile and cable subscriptions. Understanding the overlap between the two sets of customers allowed us to use a detailed segmentation to review the complete portfolio of products and services and define a tiered multi-play strategy and implementation plan.