Sport

Redshift is working with many of the world’s major sports associations across football, rugby, tennis, cricket, horse racing, motor racing and golf. We are advising on issues such as the value of broadcast rights, the potential of emerging social media bidders, how new technologies are affecting sports revenues and the reach and role of data in sport.

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Growth strategy for leading football federation

For one of the world’s largest football associations, Redshift carried out an in-depth analysis and more than 400 interviews, quantifying the size and scale of grass roots activities, the country-wide league structure and the school, national and club training academies and the proportion of national versus foreign players playing in the top divisions. The association […]

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Future market landscape assessment

For a major sport rights owner, Redshift was asked to consider how today’s rapid changes in the way media and entertainment are being consumed might affect the wider sports market in the future. Redshift used industry interviews and their sector experience to outline the critical issues that will govern sports distribution over the next five […]

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Sports rights evaluation

With the approaching sale of their broadcasting rights, a sporting association needed to adapt their negotiating stance to cope with new and evolving distribution opportunities. We examined the potential routes for development of the client’s digital footprint, how this digitisation could be monetised and undertook case study analysis of competing content owners’ response to innovative […]

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