Viewing forecast for major UK broadcaster
A UK broadcaster wanted to understand how their viewing share might evolve over a five-year period. Redshift constructed a model which demonstrated how their viewing share could evolve across multiple screens and different content types. The model produced forecasts for multiple scenarios, dependent on the possible external structural forces driving change and the broadcaster’s editorial approach and policies.
Redshift combined its understanding of factors affecting the issue with its ability to merge assumptions from multiple data sources to create a detailed forecast of the ways in which viewing time will shift between screens (i.e. away from the TV set towards mobile devices) and to new and different forms of content. A significant area of value for the client was contextualising the impact of new subscription VOD services on viewing share in a ‘worst case scenario’ implementation.
Our work allowed the broadcaster to understand the potential impact of different external factors and editorial approaches on their future viewership.